CORNWALL Council has committed £15,000 towards a campaign to promote Looe to help offset the impact on tourism of a four-month roadworks scheme.
Work to stabilise St Martin's Road began on Monday and will run for 18 weeks – leaving some businesses in the town fearing the impact on trade.
The works come nearly a year after 68-year-old Susan Norman was killed when a landslide struck her property on neighbouring Sandplace Road.
The county authority was this week slammed for its "fairly poor" consultation on the proposed works but it has pledged funds to help mitigate the impact on town.
As well as backing the Love Looe campaign to promote tourism, there will also be signage, diversions, a traffic management scheme, free parking and bus services put in place.
Armand Toms, Cornwall councillor for East Looe, said: "I think the consultation that Cornwall Council did was fairly poor but they need a solution and we have to make the most of it.
"I can see the reasons because it will impact on the businesses but it's got to be done. It's a difficult job because everybody wants different things.
"All this boils down to making sure we do the right thing so businesses thrive and we can do the best we can with what we have got."
A seven-mile diversion will be set up during the 18-week project. St Martin's Road will be closed from the site of Boundary Bungalow at the top of the road to the junction with Sandplace Road.
Traffic lights will be installed on Barbican Hill which will have a 20mph speed limit enforced and Sandplace Road will have this speed limit while works take place.
Cornwall Council will be erecting temporary signs to help reduce speed on the A387, following concerns from local residents and parish councillors.
Temporary traffic lights will also be installed on the A387 between the Venton Vanes and Bindown junctions.
Parents will be provided with permits enabling them to park in the Riverbank car park during school drop off and collection times.
Free parking will be available for coaches in the Millpool car park.
A free shuttle bus will run between Sunrising and the Barbican areas and Widegates to meet Western Greyhound bus service 572 for onward journeys into Looe town centre, Polperro or to Plymouth.
The shuttle bus will be operated by local coach company KT and M Baker of Duloe, to ensure that the public can continue to travel to and from Looe while the works are carried out.
The service will operate Mondays to Saturdays during off-peak hours, the first bus leaving the Barbican at 9.37am and then hourly until 2.37pm.
There will then be a short break until 4.37pm with the final bus at 5.42pm.
The shuttle service will leave Widegates at 10.03am and hourly until 2.03pm, 5.03pm and 5.53pm.
Edwina Hannaford, Cornwall councillor for West Looe said: "I am relieved that Cornwall Council is providing this service free of charge.
"This will enable residents of both east and west Looe to access services throughout the town and support local businesses."