A PAIR of Mawgan Porth businessmen are in discussions with Cornwall Council over their plans to redevelop Mawgan Porth village.
Graham Jones, owner of Cornish Fresh, and landlord Mahash Patel want to find out if the area by the seafront can be developed, despite it being at risk from flooding.
The pair have claimed essential improvements are needed to some of the dated infrastructure to protect against water damage, and to avoid putting off investors.
They said if the work is not carried out the council risks "condemning Mawgan Porth".
Mr Jones has suggested existing businesses should be raised to reduce the risk.
The two men are consulting with London architects Rock Townsend, which has conducted a study of the beachfront zone.
They are now proposing a number of ideas aimed at improving life for residents, as well as encouraging holidaymakers to visit.
Plans include an artisan market and a microbrewery.
The pair said they are also considering ways of discouraging motorists from driving near to the beach, with architects exploring the possibility of creating an attractive, paved brick road.
Mr Jones told the Cornish Guardian: "The initial phase of work was to find ways to increase the profile of the area generally.
"This concluded with the idea of an artisan marketplace – a way of increasing the attractiveness of the destination to locals and visitors alike."
But he warns all of this comes at a cost, and needs the backing of village residents.
A meeting will be held later this month when people will be encouraged to voice their opinions and make suggestions, which the architects can look to incorporate in a final plan.
For more details about the Mawgan Porth Initiative, visit www.mymawganporth.com