TOURISM associations in South East Cornwall are joining forces to help promote the region.
Marking the first meeting of the Gateway to Cornwall Partnership, members of the South East Cornwall Tourism Association (SECTA), Best of Bodmin Moor (BoBM) and the Tamar Area Valley Tourism Association (TAVATA) met at the Eliot House Hotel in Liskeard.
"Tourism has taken such a hit, especially in our area, but we need to get all the help we can get," said Edythe Coles, the chairman of SECTA.
The chairman of Visit Cornwall, Malcolm Bell, gave a presentation.
"It was quite an important event because it was the first joint meeting of all three associations," Mrs Coles explained.
"Between the three groups we represent about 500 tourism businesses.
"It gives us a bit more clout if we work together."
The associations have already joined forces to provide training courses for businesses all over the region in subjects such as using social media and increasing website traffic.
They have also produced a map guide, which is due to be published in the near future.
Mrs Coles said: "It's working really well. We'll be keeping our individual tourism associations but we're hoping to work more and more together.
"We want to get the message out there that this end of Cornwall has so much to offer and is so much nearer to the rest of the country than West Cornwall.
"We really need to promote our area," she said.