DETAILS of a rival scheme to the proposed development at Coyte Farm have been unveiled by business leaders in the town.
On Monday representatives from Together St Austell, formed by the chamber of commerce and St Austell Business Improvement District, revealed the plans to the town council and the public.
John Kneller, chairman of Together St Austell, told the room their vision to develop land at Higher Trewhiddle Farm, Sedgemoor and Pentewan Road offers a more strategic approach to the proposed £110 million development at Coyte Farm.
"A more co-ordinated and strategic approach is needed to maximise the benefits in and around St Austell," he said.
The plans outline a multimillion-pound development within the St Austell bowl, which would include a care home, more than 480 homes, retail and food outlets and a petrol station.
The plans also propose moving the Cornwall Council offices from Penwinnick Road into the town centre, which Together St Austell argues would boost trade in the town and save Cornwall Council £350,000 a year.
The plans state: "The release of the Penwinnick Road site facilitates further retail-led developments in St AustellThis development will be complementary to the existing town-centre provision and further enhance our community."
The park, which would sit next to a new Morrison's store due to be built at Pentwean Road in 2015, would sit 500 metres from the town centre and a shuttle bus would run between the two sites, the plans state.
Yesterday a pop-up shop opened in White River Place to show members of the public the proposals.
"This is a multimillion-pound plan that puts the centre of our community first and will breathe new life into the town centre, shaping its future as a viable community hub," the plans sate.
"Retail alone is not enough to boost our high street, which is why Together St Austell incorporates a careful mix of living space and leisure activities alongside big brand name retail units and local civic services. And crucially we are using the brownfield sites available to minimise the irreversible loss of productive agricultural land."
Mr Kneller said the vision would "strengthen the heart of our community".
He added: "It has been created for, by and with the community, and it's just the start. We look forward to other organisations and individuals joining in to shape the future of St Austell."
To view the plans visit www.togetherstaustell.co.uk or visit the pop-up shop in White River Place next to TK Maxx.