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St Austell parking charges slashed

By Cornish Guardian  |  Posted: October 05, 2012

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ST AUSTELL shoppers are celebrating after parking charges at White River Place's 550-space car park were slashed following a £75,000 investment.

The centre's new owners, Ellandi, announced on Monday that they had taken over direct control of the car park from its previous operators.

The two-hour parking charge is being halved from £2.40 to £1.20 and a new evening rate means shoppers can park all evening after 4pm for £1 – saving £5 on previous rates.

Opening hours are also being extended to 11.30pm (from 11pm), Monday to Saturday.

Ellandi, who took over the centre in June, said they took the decision to support WRP retailers, attract new ones and drive up town centre footfall.

Mark Robinson, from Ellandi, said: "We bought WRP because we believe in the potential of St Austell and we have been clear that we are prepared to invest significantly to deliver our ambitions for WRP.

"This initiative is likely to cost more than £75,000 in the first year alone, but we are happy to make this investment to kick-start St Austell's renaissance. Our experience is that parking can be pivotal to the success of a shopping centre."

"This is excellent news for St Austell," said Tom French, St Austell Bay Chamber of Commerce chairman.

"Concerns about car parking charges have regularly appeared as the number one issue among people asked about town.

"These new rates at WRP will encourage shoppers to visit and stay longer in town which must be good for businesses."

Mark Williams, of WTW Cinemas, said he was particularly pleased with the new evening rates which will benefit cinemagoers and the night-time economy.

St Austell mayor John Keast said: "I'm really pleased Ellandi have taken this initiative as in the current economic climate car parking charges are a real deterrent for many shoppers.

"The WRP car park is an excellent modern facility, close to the town centre which has been under utilised for too long."

The parking announcement comes shortly after Ellandi announced it secured The Cloud, owned by BskyB, to provide free, high-speed, public wi-fi at WRP.

They have also endorsed a loyalty card scheme being developed for St Austell.

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  • josdave  |  October 06 2012, 2:30PM

    This is ideal for us. My partner is disabled and previously the rates were for half an hour with the next one being two hours which we had to take as she could not do her shopping in the shorter time. Consequently most of our shopping is done in Truro. With only £1.20 for two hours we will be using it more. It's about time the council realised that by granting planning permission to any supermarket that asks for it while putting up parking charges in the towns is a major factor in the decline of town centres. What they should do when allowing a supermaarket to build is charge them the estimated annual income from the town centre's car parks and make parking in the centres free. As it is the supermarkets are trading on an uneven playing field biased in their favour.

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  • Ellandi  |  October 05 2012, 11:53AM

    @****rats- Could you help support us by spending any pennies and pounds, metaphorical otherwise, in St Austell?!

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  • shagrats  |  October 05 2012, 11:30AM

    You can actually hear the metaphorical penny dropping.

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  • kernewekonan  |  October 05 2012, 9:57AM

    well done. high parking charges have kept us away from town for a very long time. we will certainly visit more often now.

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