A GROUP of business leaders spearheading a rival scheme to Coyte Farm say the St Austell community must now pull together to improve the town.
Welcoming the strategic planning committee's decision to reject Coyte Farm, John Kneller, chairman of Together St Austell, said the group could now move forward.
"One of my objectives of Together St Austell was to address the issue of a divided community occurring after the planning committee made its decision," he said.
"As senior community and business leaders we must now all try to bring the community of St Austell back together – a divided community will not help St Austell or serve any good purpose.
"United, we can bring St Austell out of suspended animation and drive it forward to make our town the place where people want to live, invest, shop, eat, relax and visit."
In December, Together St Austell revealed plans to develop pockets of land within the St Austell bowl, including Higher Trewhiddle Farm, Sedgemoor and Pentewan Road.
The proposals include a care home, more than 480 new homes, retail and food outlets and a petrol station.
Mr Kneller said the scheme is viable and will help to create a vibrant town centre.
"We understand that there are many local people who were disappointed with the result because they thought this was the only way to have better shops and facilities in St Austell. But this simply isn't true," he said.
"We need to create a vibrant town centre – one that meets the need of the 21st-century shopper – and this is what the Together St Austell vision will do.
"Contrary to what some are saying, the Together St Austell vision was not created as a tactic in order to defeat a planning application.
"It is a very real vision for the future of St Austell and we will be redoubling our efforts to drive the discussion and debate forward in order to continue to gather local opinions and requirements before plans are submitted."