NEWQUAY is set for a major transformation after top-of-the-range visitor signage was earmarked for the resort.
The Newquay Business Improvement District (BID) has plans to install a series of non-digital interpretation boards, map displays and better signage throughout the town centre.
The vision is to better entice tourists into the town and guide them to attractions they may not have otherwise visited, such as the harbour.
It is hoped that the project will result in extended and repeat visitor stays and "revitalise" the public realm of Newquay and create pride for the town.
BID manager Eve Wooldridge, speaking at a Newquay Town Council meeting on Wednesday, said that the challenge was to "enhance the tourist and resident experience of Newquay".
"We want promote further retail and interest-driven footfall and increase the exploration of tourists day and night," she said.
"It will be a more comprehensive signage running throughout Newquay that will point things of interest out to people.
"So when someone steps off the bus there will be a sign to say 'harbour – five minutes that way'.
"Having better signage ensures that people who do step off the coach do not stand in one place but have a look around and explore the town.
"The signage must fit for all the businesses and the residents."
She added that the BID wanted to be able to have something in place by this summer.
The project will tackle existing finger posts within the town, existing notice and events boards and existing map boards while new interpretation boards will also be installed.
The signs will display information for visitors, including street names and zones, Newquay apps, points of interest and town notices and events.
Newquay Town Council agreed "in principal" to support the project financially with a £20,000 boost – using up the remainder of its Diamond Jubilee reserve.
The councillors decided that the support would be subject to their receiving a full business plan following a Way-finder strategy which BID is organising, and also identifying who will be responsible for the ownership, continuing maintenance and insurance of the signage.
Councillor Pat Lambshead said the council needed more information before making a firm commitment.
"This is not a business plan, it is merely sort of an idea. We do not have enough information."
Councillor Lynda Cherry said the new signage might create more pride within the town.
"People are saying they want to see the town clean and looking the same all the way through," she said.
"If the seats are all the same and all the signage is the same maybe people will stop dropping chewing gum on the floor or cigarette ends.
"I think it is really time for this town to step up and be noticed."
Councillor David Sleeman said the project was really needed in the town.
"Newquay relies on tourism – the centre for Newquay is the main attraction.
"This will benefit everybody and I believe it does need to be done for the town."