HOTEL rooms in Newquay are the tenth most expensive in the UK, new statistics have claimed.
Discount bookings website Hotels.com says room prices soared by 12 per cent this year as owners sought to capitalise on the bank holidays, diamond jubilee and Olympic Games.
The figures, based on the website's own Hotel Price Index (HPI), show the resort was one of only ten UK destinations to see prices rise.
The increase was also the second largest in the UK after Belfast, which saw the average price of a room rise by 13 per cent.
In Newquay the average rose from £80 in the first half of 2011 to £89 for the same period this year.
Alison Couper from Hotels.com said the increase could be attributable to the extra day bank holiday granted on June 5 to mark the diamond jubilee.
"Always a popular destination for tourists, Newquay benefited considerably from the extended holiday this year, with local hotel prices reflecting the rise in demand," she said.
Owners have generally reported full hotels and guesthouses this year, with John Coltman, of the Trelinda Hotel, saying he had been booked up constantly.
Business leaders have claimed events such as the Olympic torch relay helped bring thousands of extra tourists to the resort.
The Cornish Guardian reported in May a claim by the Newquay Business Improvement District (BID) that the relay could have been worth almost £900,000 to the resort's economy.
It calculated that the 20,000 extra visitors were likely to have splashed out £886,600 over the course of the day.
The figure was based on footfall estimates by police and research carried out by the county's tourist board, VisitCornwall, which shows day visitors spend £44.33 on average.
At the time, BID manager Eve Wooldridge said the global spotlight was beginning to shine on Newquay.
The UK's top ten most expensive holiday destinations, in terms of hotel room prices, are:
1. St Andrews: £133
2. Bath: £112
3= London and St Peter Port, Guernsey: £111
5. Windsor £107
6. Oxford £99
7. Cambridge £97
8. Edinburgh £96
9. Windermere £96
10. Newquay £89