CAMPAIGNERS are rallying support to oppose plans for a '200ft tower block' they claim would blight Newquay's skyline.
They have set up the page 'No2tower' on social media website Facebook in protest at proposals for a seven-storey, 36-apartment complex on the site of the derelict Riviera Hotel on Lusty Glaze Road.
A total of seven residents have lodged objections to developer Acorn Blue's scheme on Cornwall Council's website, with just one backing it.
Complaints focus on the detrimental impact the building would have on the surrounding area, casting a "shadow" over the protected Barrowfields green space and neighbouring homes.
The Cornish Guardian reported in November that neighbours had been cautiously optimistic at news that the "eyesore" hotel, which has been ravaged by two major fires in the past two years, was to be demolished and redeveloped.
However, the height of the proposed new building – up to seven storeys at its tallest – is provoking anger.
In her official objection, resident Jenny Adamson said: "It is clear the detrimental influence this proposed development would have on the whole vista of Newquay. The tower is clearly seen well above the height of any other building within the view taken from the Little Fistral headland."
Kevin Eastham agreed, stating: "I strongly oppose this proposed redevelopment of the former Hotel Riviera site, due to its sheer scale and impact of the structure on the surrounding properties/area and indeed Barrowfields, where a pleasant stroll from Newquay to Porth will now have the skyline dominated by an imposing seven-storey structure which will add nothing to the natural beauty of this historic heritage site."
Phillip Yelling wrote: "The shadows cast by such an overbearing building will have an impact on the area and across the historic Barrowfield forever and is one of the main gateways into Newquay."
James Poole added: "We are deeply concerned about the impact it will have on our family and our neighbours. The loss of view and sunlight will be devastating at the proposed size and height of the building."
As of yesterday morning, Stephen Hick is the only supporter of the plan, stating: "The height of the structure will not overly impact on the Newquay skyline which is undulating and hilly, and more permanent residential units will benefit the local economy."
Key authorities, including Highways and Newquay Town Council, have yet to make any comment, although public body Natural England has stated the plans would be "unlikely to affect any statutorily protected sites or landscapes". Indeed, it adds the application may benefit the local community and "provide opportunities to enhance the character and local distinctiveness of the surrounding natural and built environment". People have until January 10 to comment.