LAUNCESTON is one of the "wonderful places in Cornwall" that more people are discovering, the head of VisitCornwall Malcolm Bell told people last week.
Mr Bell was conducting the official opening of the Launceston Tourist Information Centre, which was celebrating moving to new premises by holding an official opening day on Thursday.
Staff and Launceston town councillors were there to welcome everyone to the new location in the White Hart Arcade.
Mr Bell said there were many return visitors to Cornwall who, once they had seen to the top ten sites such as the Eden Project, St Ives and Padstow, wanted to find new places to discover.
"They move on to find lovely places such as the Tamar Valley and Bodmin Moor, and also the wonderful town of Launceston.
"They can see national brand names on shops anywhere, but in Launceston you have good, locally run businesses. It is something visitors want to experience along with all the interesting things to see."
Mr Bell congratulated the staff of the centre who, he said, had put a beautiful shop together.
Launceston's mayor Rob Tremain said Launceston had been popular with visitors since 1068 when Robert of Mortain built his castle there.
"The only medieval walled town in Cornwall, we still retain our South Gate – the gateway to Cornwall," he said.
"Launceston has a lot to offer both locals and visitors.
"We have two golf courses, the castle, a museum, parks, a leisure centre, and many tourist attractions are within a short distance.
"Launceston is surrounded by beautiful countryside and you can journey through the Kensey Valley riding behind a Victorian steam locomotive."
Mr Tremain thanked Steve Fry and the town council staff, Alison Jeffery the centre manager and Sarah Hiscock, the assistant manager, together with Councillor Margaret Young for all they had done.
The new premises have undergone a complete transformation, designed by Penny McMillan and implemented by the team at Launceston Town Council.
A retail area displays locally produced arts and crafts, maps, local interest books and walking trails.
The leaflet area provides information on all there is to see and do in Launceston, the Tamar Valley and surrounding areas. Tickets for many of the Cornish festivals and shows can be purchased.