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Beer's in: Supermarket to stock Harbour brew

By Cornish Guardian  |  Posted: January 15, 2014

CHEERS:  Rhys Powell and Eddie Lofthouse will be selling their IPA beer through  Sainsbury's.

CHEERS: Rhys Powell and Eddie Lofthouse will be selling their IPA beer through Sainsbury's.

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A BODMIN brewery has secured a deal with Sainsbury's which will see the supermarket selling one of its beers in stores nationwide.

The Harbour Brewery Company's IPA came close to winning last year's Great British Beer Hunt and now the supermarket has decided to stock it.

The brewery's Eddie Lofthouse said it was unusual for a brewery to secure a deal with a major retailer within its first two years of being in business.

"It's a big achievement for us and it's good to be flying the flag for Cornwall again with this national listing," said Mr Lofthouse, who is a partner in the brewery with head brewer Rhys Powell.

"But it's hard work too, brewing such large volumes, along with bottling and packaging the beer on an ongoing basis.

"It's good promotion for the brewery, and gets our beer out to a market we wouldn't normally get to.''

He said fans of the brewery's beers need not worry that the brewery will be going corporate and focusing on IPA.

"We're craft brewers at heart and we have plenty of exciting new beers for 2014. But as independent brewers without access to a huge number of pubs, we rely greatly on bottled beer sales."

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