DEVELOPERS behind a planned Asda store in Looe say the supermarket would deliver more benefits to the town than those of a rival Tesco store.
Broadley Park Properties have put forward their scheme for an Asda store on land off St Martin's Road.
The plans come just months after Tesco and Mercian Properties submitted an application to build a Tesco store in the town.
Mike Coles, managing director of Broadley Park Properties, said: "We are working on a competing scheme to Mercian and Tesco in Looe. We are a local, experienced commercial and retail developer and acknowledge the support shown by the majority for a supermarket.
"We also noted the expression of concern about the location of the Tesco proposal on a very busy cul-de-sac (Barbican Road) serving a population of 2,500 people and opposite a busy school access.
"We are therefore coming forward with an alternative scheme that addresses those concerns and delivers a significantly larger package of measures to help improve the town centre and provide community benefits."
The proposed Asda store would be served off the existing access at the Barratts' housing development off St Martin's Road and would be of a similar size to the plans drawn up for the Tesco site.
Cornwall councillor for West Looe Edwina Hannaford said: "If there is a live application it will have to be considered in the same circumstances as any other."
In a recent survey, residents raised concerns about the location of the proposed Tesco site. The same survey showed that 66 per cent of people voted in favour of a new supermarket being built.
Mrs Hannaford said: "People did have concerns about the Tesco application and I share those. The site is very close to the school and we want to be sure that the children and road users are safe.
"We want to be sure that we get the best deal and if a supermarket is built, that it is built in the right location."
Broadley Park Properties is hoping to arrange a public exhibition during the next few weeks.
The Tesco bid also included plans for 36 affordable homes, road improvements and a skatepark. A spokesman for Tesco said she was unable to comment on other supermarkets' actions at this stage.
Regarding the joint Tesco and Mercian bid, she said: "The application is in and we are waiting for a committee date some time in November."