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Asda donates £200 to hospice after vote

By Cornish Guardian  |  Posted: September 07, 2012

HOSPICE HELP: Asda's Denise Hook, Tim Dyke and Debbie Farmer, present Faith Geake, Margaret Geake and Yvonne Thomas with a £200 cheque for Mount Edgcumbe Hospice.

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ASDA customers have proved there is more to the weekly shop than milk and bread – by supporting good causes while hitting supermarket aisles.

Cornwall Hospice Care's Mount Edgcumbe Hospice, St Austell, scooped £200, thanks to members of the public and the supermarket in Cromwell Road.

During June and July the public nominated the causes as part of the store's Community Life campaign.

Shoppers then used the green tokens issued to them at the check-out to vote for the nominee they felt deserved the cash the most.

Cornwall Hospice Care received the most green tokens closely followed by Sally's Cat Rescue and Home Farm Trust, which supports people with learning disabilities, which each received a £50 donation.

Tim Dyke, Asda's community champion, said: "It is great to have the opportunity to support a variety of charities. Mount Edgcumbe Hospice was really, really grateful for the £200."

"As part of the Asda's Community Life campaign, launched earlier this year, the store is keen to support as many local charities, organisations and events that contribute to the community, in whatever way possible," he added.

The campaign is to continue.

Customers can nominate charities and organisations by filling out a form found at the store's Community Life Board or call Tim Dyke, on 01726 223800.

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  • chuckjaeger  |  September 07 2012, 2:53PM

    $200!! Is that all? How much cash runs through ASDA's tills every week and they mustered up $200? This must be the cheapest newspaper ad ASDA has ever had to pay for.

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  • Othursty1  |  September 07 2012, 8:53AM

    The idea is a nice one, the only point I would make is that the 'voting system', is very bias. As I recall (at least as I have seen it in some stores) there are 6 possible choices. The bias lies in the fact that people can see how many people has voted for what - the choice with the least voted is therefore less likely to catch-up just because you don't want to back a 'loosing horse'. Suppose the following, choice A currently has 10% of votes, B has 10%, C has 20% and D and E have what appears to be 30% each - and they say 'put the token in the charity you would support most', well if that charity were charity A, and I see A has no chance to 'win', then I would select my second, third or even third best charity based on D and E appearing to have the most chance of winning. After all, why would you support A or B when they have no chance to hit the jackpot but will get a low pay out anyway. It makes no sense. So what I am saying is this: Asda, please, please cover the boxes so we cannot see the tokens once they have been placed in the box. Perhaps someone from Asda may like to comment on this.

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